The episode opens when Ichigo Kurosaki confronts the customized soul possessing his body, but is then distracted by an emerging hollow. A Hollow appears and “Ichigo” fights it, getting injured in the process. Ichigo arrives to save the day, but “Ichigo” is the real hero – he saves those 3 children from being squashed by the Hollow and together, they defeat the hollow. When Kisuke Urahara comes for the "defective" merchandise, Ichigo takes the modified soul back.
On the next day, he tries to ambush Ichigo in his sleep, with similar results. Ichigo then decides to name the soul "Kon." Kon rejects the name for Kai, but Ichigo refuses on the ground that it sounds "cool." Rukia appears from Ichigo's closet and steps on Kon by accident, giving him a nice up skirt shot. After beating him up for a moment, Yuzu enters just after the guests hide and announces that Ichigo's friends are there to walk with him to school. He notes that their memories have been erased again. While putting on his watch, Ichigo seems bothered by the date. Meanwhile in Soul Society, another shinigami is sent to track down Rukia, who has spent too much time in the living world and needs retrieving. He is told to leave right away.